We are...

...a boutique social media and digital communications consultancy helping brands of all sizes weave digital relationships into existing or new marketing, PR and customer service initiatives.

At Embark, we understand the importance, impact and value of relationships, both offline and online. We'll work with you to determine how social media can be the most valuable to you, then we'll help you develop strategies to grow your business.

Whether you're a startup with no social presence, a nonprofit preparing to launch a planned giving campaign, or a global brand with an engaged fanbase...we can integrate at any time to put purpose and process behind your social media efforts.


Jala Smith-Huys | Owner, Social Media & Digital Strategist


In 1999 Jala joined a small team to build New Seasons Market, a natural and specialty foods grocery store in Portland, Oregon. Jala opened nine stores with New Seasons by the time she moved on to launch (the first iteration of) Embark Creative in 2008. Embark provided graphic design and creative direction to an array of businesses.

The current iteration of Embark launched in August of 2011, focusing solely on social media strategy and consulting. Jala's work is a collaboration of brand building, visual solutions, digital strategy, and online community building. She believes in solutions and happy clients, always.