If you’re on Twitter, you have a follow strategy. You might not know you have a strategy, but you do. I’m often asked about mine, so, here goes....
I break ‘follow strategy’ down into four categories:
I pursue people and brands who:
- I like, want to support and stay connected to
- are local (most of them)
- are creative thinkers in graphic design, web and social media
- are leading the way in sustainability and innovative eco solutions
I follow back people and brands who:
- are all of the above and...
- Tweet content that is authentic, genuine and inspiring
- engage their audience, talking with rather than at
I don’t follow back people and brands who:
- talk at their audience instead of with their audience
- I don’t share something in common with (i.e. professional, hobbies, etc.)
I block people and brands who:
- have no information in their profile
- have no Tweets. (Tip: If you’re going to build an audience, provide some content, then pursue followers.)
- Tweet only quotes, links, sales pitches, et al.
- Spam me
- have a frightening avatar
- seem just plain weird
Do you have a Twitter follow strategy? What is it?